Get Together
How to Build a Community With Your People
by Bailey Richardson, Kevin Huynh & Kai Elmer Sotto
Also available on Amazon (a bestseller!)
Published by Stripe Press
Watch the Get Together book trailer 🍿👇🏽
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“Get Together tells the stories and reveals the insights of community building. Don’t start one without reading this book.”
“As a leader of a social impact organization, I found Get Together to be helpful in thinking about how we could do better at building and cultivating the community around IDEO.org. I’d recommend it to anyone organizing or participating in communities, personally or professionally. ”
“I absolutely LOVE this book! As a community builder, I have an immense appreciation for the way Kevin, Bailey and Kai broke things down.”
“Get Together is one of the best guides on how to not only build a strong community, but also sustain it for the long-term. I highly recommend it for anyone who’s looking to crack the code on building a community.”
“In a time of growing social isolation and disconnection from what matters most, Bailey, Kevin and Kai offer a vision for how the world could be. Read it!”
“This book encapsulates what took me 20 years to learn at Surfrider in a 90 minute read. It provides clear guidance on how to methodically build a thriving community.”
“Get Together is a generous, practical and heartfelt guide to creating community in the digital age. With no jargon and no nonsense, Bailey, Kevin and Kai lay out simple, practical steps for helping people come together in meaningful and powerful ways. ”
“As the producer of the first Star Wars Celebration, I had to work with my team and Lucasfilm to build an event that was worthy of the worldwide Star Wars community. I wish I had had a book like Get Together back then—I would’ve devoured it to gain insight on building my community to give me a head start!”
“At a time when the extremes have become the norm and acute polarisation is on the rise in every part of the world—hypercharged online—here’s a much needed roadmap to building authentic communities for good, that can ultimately outcompete the bad. This is a must-read for our times.”
“Get Together is a book about our most valuable resource—people—and how to get them together. Sounds simple; but then all great ideas are.”
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About the book
Although communities feel magical, they don't come together by magic.
Get Together is a guide to cultivating a community—people who come together over what they care about. Whether starting a run crew, helping online streamers connect with fans, or sparking a movement of K-12 teachers, the secret to getting people together is the same: build your community with people, not for them.
In Get Together, Bailey, Kevin, and Kai from People & Company provide stories, prompts, and principles for each stage of cultivating a passionate group of people. Every organization holds the potential to build and sustain a thriving community. Get Together shows readers how companies and customers, artist and fans, or organizers and advocates, can join forces to accomplish more together than they could have alone.
Published by Stripe Press
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Featuring diverse stories OF everyday people and orgs starting extraordinary communities:
WRU Crew, Female IN, Twitch, Instant Pot, CreativeMornings, Little Free Library, Official Star Wars Fan Club, Surfrider Foundation, Rose City Riveters, Hello Mr., Rapha Cycling Club, 143, TED Translators, Choir! Choir! Choir!, Edcamp, Bogleheads, Cloud Appreciation Society, Friends of Mariah and more.
About the Authors 👩👦👦
In 2015, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto started People & Company, a strategy partner for organizations like Nike, Porsche, Substack and Surfrider to bring confidence to community building. They’ve supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more.
In March 2021, People & Company was acquired by Substack, where they are currently focused full-time on serving their communities of readers and writers.
Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises dozens of grassroots communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook’s growth discipline and launch Instagram’s business internationally.
Kai, Kevin, & Bailey in front of a No Parking sign
People & Company
Community building strategy
At People & Company, we’ve helped organizations cultivate vibrant communities. We’ve served as a strategy partner to leaders at organizations like Nike, Substack and Porsche.
In March 2021, our team was acquired by Substack, where we are currently focused full-time on serving their communities of readers and writers.
