Articles

Maggie Zhang just spent a year traveling to 25 countries to research and write about fascinating communities.

Maggie Zhang just spent a year traveling to 25 countries to research and write about fascinating communities.

Learn more about Maggie, the founder of Commonplays, a publication about how design and innovation transforms communities, *and* our new podcast correspondent.

Bailey RichardsonJune 26, 2020maggie zhang

How Instant Pot cultivated a rabid community of “Potheads”

How Instant Pot cultivated a rabid community of “Potheads”

The small kitchen appliance company in Ottawa built an incredible product. But they didn’t stop there. Here are the investments they made to help their community thrive.

Case StudyBailey RichardsonJune 13, 2019Comment

Step 2: Do Something Together

Step 2: Do Something Together

Every community needs a shared activity. Develop one that’s right for your people.

MethodologyBailey RichardsonJune 6, 2019Comment

Step 1: Pinpointing “Who” and “Why”

Step 1: Pinpointing “Who” and “Why”

Great community leaders get clear on two questions: Who do I want to get together? Why are we coming together?

MethodologyBailey RichardsonMay 17, 2019Comment

Build your community with people, not for them

Build your community with people, not for them

People & Company’s community manifesto.

MethodologyBailey RichardsonApril 24, 2019Comment

How Surf Simply became a Small Giant

How Surf Simply became a Small Giant

Surf Simply is the best surf coaching resort in the world. Ru Hill shares how he built an experience surfers keep coming back for.

Case StudyKai Elmer SottoMay 29, 2018Comment