The secret sauce behind Mariah Carey’s fan community 🌟 Bree Nguyen
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Episode at a glance:
GUEST: Bree Nguyen
COMMUNITY: Mirah Carey Superfans
HOSTS: Bailey Richardson & Kevin Huynh
“Hi, Bree, it’s Mariah. Mariah Carey...Please tell the fans thank you.” - Mariah Carey
Show Notes
In 1999, 16-year-old Bree Nguyen was hired by her idol, Mariah Carey, to do something urgent: get Mariah on Total Request Live (TRL).
Why hire a 16-year-old fan? Bree figured out one thing that music executives were unclear how to venture into: internet fandom.
If you’ve read our book, you may have already heard a snippet of Bree’s story and we don’t want to give it all away. In this episode Bree tells us the extraordinary story of how she first met Mariah and joined her team. Then, how she created a framework based on immersion into fandom that she would later repeat for artists like Michelle Branch, Ashlee Tisdale, My Chemical Romance, and Lincoln Park.
Read the full case study on what we can learn about community building from Mirah Carey’s fans.
Get Together is produced by the team at People & Company.
We published a book and work with organizations like Nike, Porsche, Substack and Surfrider as strategy partners, bringing confidence to how they’re building communities.
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